Portfolio
My approach to writing always starts with the audience: what motivates them, what do they value, what are they looking for? I use as much data as possible when crafting copy that’s persuasive, story-driven, and makes your customers feel seen, heard, and understood.
I’ve had the luxury of a great career filled with amazing working relationships and unique opportunities to hone my skills. Below you’ll find a sample of the projects and content I’ve worked on. This isn’t an exhaustive list so if you don’t find what you’re looking for, reach out to me for a more comprehensive collection.
And please note that this site is still under construction and I’m still adding sections and content to my portfolio. How will you know when the portfolio page is complete? When this paragraph explaining it no longer exists :)
Social
Social media is that special place where marketers and private entrepreneurs mingle to snag the attention of customers from across the globe. Whether it’s rejuvenating the voice of a legacy brand for a younger audience or laying down 🔥 captions that get hits, here’re some of my contributions to the platform.
Email campaigns consistently rake in solid ROIs year after year. They’re a staple in any company’s arsenal and I’ve got years of experience crafting subject lines, preview text, and body copy that gets the message out and brings conversions in. Check out a few examples of my work in the medium.
Web
Web copy is often the first interaction your audience will have with your brand. It doesn’t matter whether they’re visiting your landing page for the first time or if they’re already a subscriber, your webpage serves as the home base of your brand’s identity. I’m your man when it comes to tightening SEO, rocking out video scripts, and cleaning up digital storefront design.
UX
Great UX writing is key for easy navigation of any app or digital product. Streamlining your users’ journey and getting them to their desired destination happens to be my jam. I’m a pro at dialing into the mindset of your target demographic and crafting intuitive buttons, menus, messages, and more.
